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Tell To Win


Author : Peter Guber
language : en
Publisher: Crown Business
Release Date : 2011-03-01



Download Tell To Win written by Peter Guber and has been published by Crown Business this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-03-01 with Business & Economics categories.


Today everyone – whether they know it or not – is in the emotional transportation business. More and more, success is won by creating compelling stories that have the power to move partners, shareholders, customers, and employees to action. Simply put, if you can’t tell it, you can’t sell it. And this book tells you how to do both. Historically, stories have always been igniters of action, moving people to do things. But only recently has it become clear that purposeful stories – those created with a specific mission in mind – are absolutely essential in persuading others to support a vision, dream or cause. Peter Guber, whose executive and entrepreneurial accomplishments have made him a success in multiple industries, has long relied on purposeful story telling to motivate, win over, shape, engage and sell. Indeed, what began as knack for telling stories as an entertainment industry executive has, through years of perspiration and inspiration, evolved into a set of principles that anyone can use to achieve their goals. In Tell to Win, Guber shows how to move beyond soulless Power Point slides, facts, and figures to create purposeful stories that can serve as powerful calls to action. Among his techniques: *Capture your audience’s attention first, fast and foremost *Motivate your listeners by demonstrating authenticity *Build your tell around “what’s in it for them” *Change passive listeners into active participants *Use “state-of-the-heart” technology online and offline to make sure audience commitment remains strong To validate the power of telling purposeful stories, Guber includes in this book a remarkably diverse number of “voices” – master tellers with whom he’s shared experiences. They include YouTube founder Chad Hurley, NBA champion Pat Riley, clothing designer Normal Kamali, “Mission to Mars” scientist Gentry Lee, Under Armour CEO Kevin Plank, former South African president Nelson Mandela, magician David Copperfield, film director Steven Spielberg, novelist Nora Roberts, rock legend Gene Simmons, and physician and author Deepak Chopra. After listening to this extraordinary mix of voices, you’ll know how to craft, deliver -- and own – a story that is truly compelling, one capable of turning others into viral advocates for your goal. From the Hardcover edition.

Tell To Win


Author : Peter Guber
language : en
Publisher: Profile Books
Release Date : 2011-03-14



Download Tell To Win written by Peter Guber and has been published by Profile Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-03-14 with Business & Economics categories.


Stories have always had the power to move, but it has only recently become clear that purposeful stories - those created with a specific mission in mind - are essential in persuading others to support a vision or cause. For Peter Guber, what began as a knack for telling stories as one of the world's leading entertainment executives has evolved into a set of principles that anyone can use to achieve their goals - whatever you do in life, you need to be able to tell a good story. In Tell to Win Guber explains how to move beyond PowerpPoint slides and spreadsheets to create purposeful stories that can serve as powerful calls to action. He reveals the best way to get noticed, how to turn passive listeners into active participants, and how technology can be used to ensure audience commitment. Featuring wisdom from Guber's meetings with (and lessons from) everyone from Nelson Mandela to YouTube founder Chad Hurley, and Muhammed Ali to Steven Spielberg (who he tutored in making films), Tell to Win entertainingly shows how to craft, deliver and own a story that is capable of turning others into viral advocates for your goal.

Tell To Win


Author : Peter Guber
language : en
Publisher: Profile Books
Release Date : 2011



Download Tell To Win written by Peter Guber and has been published by Profile Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Creative ability in business categories.


Success is won by creating compelling stories that have the power to move people. If you can't tell it you can't sell it. This book tells you how to do both.

Summary Tell To Win


Author : BusinessNews Publishing
language : en
Publisher: Primento
Release Date : 2014-10-28



Download Summary Tell To Win written by BusinessNews Publishing and has been published by Primento this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-10-28 with Business & Economics categories.


The must-read summary of Peter Guber's book: "Tell to Win: Connect, Persuade and Triumph with the Hidden Power of Story". This complete summary of the ideas from Peter Guber's book "Tell to Win" shows how some people are "born storytellers", but this is a skill that anyone can develop. In his book, the author explains the four elements of a successful story and the mechanics of telling a story to an audience. This summary provides excellent examples of these strategies in practice and teaches the importance of this skill for all business people. Added-value of this summary: • Save time • Understand key concepts • Expand your storytelling skills To learn more, read "Tell to Win" and discover the secret to effective storytelling and how you can use this skill to your advantage.

How To Win Friends Influence People


Author : Dale Carnegie
language : en
Publisher: Diamond Pocket Books Pvt Ltd
Release Date : 2016-09-17



Download How To Win Friends Influence People written by Dale Carnegie and has been published by Diamond Pocket Books Pvt Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-09-17 with Self-Help categories.


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Presenting To Win


Author : Jerry Weissman
language : en
Publisher: FT Press
Release Date : 2008-11-17



Download Presenting To Win written by Jerry Weissman and has been published by FT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-11-17 with Business & Economics categories.


Thirty million presentations will be given today. Millions will fail. Millions more will be received with yawns. A rare few will establish the most profound connection, in which presenter and audience understand each other perfectly…discover common ground… and, together, decide to act. In this fully updated edition, Jerry Weissman, the world’s #1 presentation consultant, shows how to connect with even the toughest, most high-level audiences...and move them to action! He teaches presenters of all kinds how to dump those PowerPoint templates once and for all and tell compelling stories that focus on what’s in it for the audience. Weissman’s techniques have proven themselves with billions of dollars on the line. Thousands of his elite clients have already mastered them. Now it’s your turn! • What you must do to tell your story Focus before Flow: identifying your real goals and message • The power of the WIIFY: What’s In It For You Staying focused on what your audience really wants • Capture your audience in 90 seconds… and never let go! Opening Gambits and compelling linkages • Master the art of online Web conferencing Connecting with your invisible audience • From brainstorming through delivery Crafting the Power Presentation, one step at a time Named by FORTUNE Magazine as a "Must-Read" "Jerry Weissman makes the challenge of producing and delivering effective presentations delightfully simple. Read it and benefit!" Tim Koogle,Founding CEO, Yahoo! “A great read for all of us who have ever struggled with any aspect of our public speaking skills. Presenting to Win contains the same timeless techniques that helped me [18] years ago.” Jeff Raikes, former President, Microsoft Business Division, Microsoft Corporation, and CEO, Bill and Melinda Gates Foundation “Jerry is The Man when it comes to making great pitches. If your pitch doesn’t get a whole lot better after reading this book, something is wrong with you.” Guy Kawasaki, Managing Director and Chairman, Garage Technology Ventures, and bestselling author of The Art of the Start “Presenting to Win is the shortest path to applause for any presenter. It will be your bible for the PowerPoint Age. It’s loaded with easy actions and real examples that really work. I’ve used them. I know.” Scott Cook, Founder, Intuit

Playing To Win


Author : Alan G. Lafley
language : en
Publisher: Harvard Business Press
Release Date : 2013



Download Playing To Win written by Alan G. Lafley and has been published by Harvard Business Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Business & Economics categories.


Explains how companies must pinpoint business strategies to a few critically important choices, identifying common blunders while outlining simple exercises and questions that can guide day-to-day and long-term decisions.