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Strategic Brand Management


Author : Richard H. Elliott
language : en
Publisher: Oxford University Press, USA
Release Date : 2007-01



Download Strategic Brand Management written by Richard H. Elliott and has been published by Oxford University Press, USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-01 with Business & Economics categories.


Strategic Brand Management approaches the subject of brand management from a unique socio-cultural perspective, providing students with an understanding of the dynamics of the subject and enabling them to engage with the issues that lie within. While adopting this innovative framework, the book also integrates more traditional notions of the brand in terms of equity and positioning within that framework. Building on a solid theoretical underpinning, this textbook provides a rigorous grounding in the subject of brand management. The theory is applied to examples throughout, to enable students to understand the practical application. The framework for the book separates a brand's concept into functional and emotional parts, looking at purchases that fulfil a functional need and how these develop into emotional decision-making processes.

The Consumerist Manifesto


Author : Martin P. Davidson
language : en
Publisher: Routledge
Release Date : 2013-09-27



Download The Consumerist Manifesto written by Martin P. Davidson and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-09-27 with Social Science categories.


Advertising is no longer on the defensive. It has survived the snobbery of the 50s, the conspiracy theories of the 60s and the semiology of the 70s to be embraced and apotheosised by the 80s. The Consumerist Manifesto is the first book to examine the advertising process from within the agency itself, and from the wider perspective of advertising's dual relationship as both consumer and object, with contemporary cultural theory. Martin Davidson follows the creation of successful campaigns and explores how advertising has succeeded in setting the tone for even larger aspects of our material and personal lives. With the impact of postmodernism and popular culture, and the subsequent collapse of the old anti-advertising critique, the books reveals how advertising came to be embraced as the idiom of the enterprise culture, and how it became central to the decades assault on traditional notions of political and cultural value. Martin Davidson explores the wider implications of advertising's dominance for cultural theory, art, anthropology and language. Finally, Martin Davidson asks how this new critique will have to develop if the industry's new credibility is to be maintained.

Sales And Distribution Management


Author : S.L. Gupta
language : en
Publisher: Excel Books India
Release Date : 2009-01-01



Download Sales And Distribution Management written by S.L. Gupta and has been published by Excel Books India this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-01-01 with categories.


Most standard books on marketing area have been written by American authors. Though there are a number of books on Sales and Distribution Management by Indian authors as well, these books do not present the Indian conditions in the right perspective. Indian students studying management require books which deal with the changing profile of Indian buyers and helps them understand their perceptions and motivations as also the factors that influence the decisions made by Indian consumers.The book offers a practical approach to Sales and Distribution Management and gives a comprehensive, easy-to-read and enjoyable treatment to the subject matter for students of Sales and Distribution Management. It includes more than 500 live examples and 30 Case Studies from Indian marketing environment and provides sufficient food for thought to students to develop themselves as Result oriented marketers of the future.

Business India


Author :
language : en
Publisher:
Release Date : 2007-11



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Mergers And Acquisitions Strategy For Consolidations Roll Up Roll Out And Innovate For Superior Growth And Returns


Author : Norman W. Hoffmann
language : en
Publisher: McGraw Hill Professional
Release Date : 2012-09-07



Download Mergers And Acquisitions Strategy For Consolidations Roll Up Roll Out And Innovate For Superior Growth And Returns written by Norman W. Hoffmann and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-09-07 with Business & Economics categories.


THE NEW M&A STRATEGY FOR LONG-TERM SUCCESS IN TODAY’S VOLATILE MARKETS "Rich in examples and details, well-grounded in wisdom from years of experience, and blessedly practical . . . . engaging, well-written, and loaded with worthy insights. Study this book and prosper." -- DR. ROBERT B RUNER, Dean, University of Virginia’s Darden School of Business, and author of Deals from Hell, The Panic of 1907, and Applied Mergers & Acquisitions. "Drawing on his experience with more than 100 M&A transactions, Hoffmann has written a defi nitive 'how-to' for acquiring companies in the below $50 million sales market space. The examples . . . [offer] astute insight into every feature of the topic." -- DR. NANCY BAGRANOFF, Dean, Robins School of Business of the University of Richmond; President of the American Accounting Association; and coauthor of Core Concepts of Consulting for Accountants and Core Concepts of IT Auditing. "This is a wonderful history with compelling lessons from the great successes of the Trader Publishing and Landmark Communications leadership and business model. The reflection on past deals gone wrong helps the reader understand why you do deals, how to pursue M&A, and what principles you need to be successful." -- MACON B. ROCK, founder and Chairman of Dollar Tree Stores, Inc., and founder and former President of K&K Toys. "A must-read for those who hope to start small and grow big by acquiring, improving, and innovating. Following his rules may not lead you to be part of the 1 percent, but it will certainly keep you from being part of the 70 percent that fail." -- HOWARD S. TEVENSON, Senior Associate Dean, Harvard University; Director of Publishing, Harvard Business Publishing Company board; and author of New Business Ventures and the Entreprenuer, Make Your Own Luck, and Do Lunch or Be Lunch.

Marketing Management And Strategy


Author : Peter Doyle
language : en
Publisher: Ft Press
Release Date : 2002-01



Download Marketing Management And Strategy written by Peter Doyle and has been published by Ft Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-01 with Business & Economics categories.


This MBA or short course text assumes familiarity with the operations of the firm and is therefore suited to those with prior work experience. Its case studies include top global companies such as Coca Cola, Shell, IBM and Phillips.

Agri Food Supply Chain Management Breakthroughs In Research And Practice


Author : Management Association, Information Resources
language : en
Publisher: IGI Global
Release Date : 2016-09-27



Download Agri Food Supply Chain Management Breakthroughs In Research And Practice written by Management Association, Information Resources and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-09-27 with Business & Economics categories.


The development of a sustainable agricultural system is a critical concern for any nation in modern society. By implementing proper supply chain processes, available natural resources and food can be better utilized. Agri-Food Supply Chain Management: Breakthroughs in Research and Practice is a compendium of emerging perspectives on the development of an effective agricultural value chain and the optimization of supply chain management within the agriculture and food sectors. Highlighting theoretical frameworks, real-world applications, and future outlooks, this book is a primary reference source for professionals, students, practitioners, and managers actively involved in agricultural development.