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Nudge


Author : Richard H Thaler
language : en
Publisher: Penguin UK
Release Date : 2012-10-04



Download Nudge written by Richard H Thaler and has been published by Penguin UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-10-04 with Business & Economics categories.


NO.1 INTERNATIONAL BESTSELLER From Cass R. Sunstein and Richard H. Thaler, winner of the 2017 Nobel Prize in Economics, Nudge is the book that changed the way we think about decision-making. Nudge is about choices - how we make them and how we can make better ones. Every day we make decisions: about the things that we buy or the meals we eat; about the investments we make or our children's health and education; even the causes that we champion or the planet itself. Unfortunately, we often choose poorly. We are all susceptible to biases that can lead us to make bad decisions. And, as Thaler and Sunstein show, no choice is ever presented to us in a neutral way. By knowing how people think, we can make it easier for them to choose what is best for them, their families and society. Using dozens of eye-opening examples and original research, the authors demonstrate how to nudge us in the right directions, without restricting our freedom of choice. 'How often do you read a book that is both important and amusing, both practical and deep? ... A must-read for anyonewho wants to see both our minds and our society working better' Daniel Kahneman, author of Thinking, Fast and Slow 'I love this book. It is one of the few books I've read recently that fundamentally changes the way I think about the world' Steven D. Levitt, co-author of Freakonomics

Nudge


Author : Richard H. Thaler
language : de
Publisher: Ullstein eBooks
Release Date : 2009-08-12



Download Nudge written by Richard H. Thaler and has been published by Ullstein eBooks this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-08-12 with Science categories.


Nudge – so heißt die Formel, mit der man andere dazu bewegt, die richtigen Entscheidungen zu treffen. Denn Menschen verhalten sich von Natur aus nicht rational. Nur mit einer Portion List können sie dazu gebracht werden, vernünftig zu handeln. Aber wie schafft man das, ohne sie zu bevormunden? Wie erreicht man zum Beispiel, dass sie sich um ihre Altervorsorge kümmern, umweltbewusst leben oder sich gesund ernähren? Darauf gibt Nudge die Antwort. Das Konzept hat bereits viele Entscheidungsträger überzeugt, darunter US-Präsident Barack Obama. Anschaulich und unterhaltsam präsentieren der Wirtschaftsnobelpreisträger Richard Thaler und Cass Sunstein einen neuen Ansatz der Verhaltensökonomie, der schon heute das Denken und Handeln in Politik und Wirtschaft prägt.

Why Nudge


Author : Cass R. Sunstein
language : en
Publisher: Yale University Press
Release Date : 2014-03-25



Download Why Nudge written by Cass R. Sunstein and has been published by Yale University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-03-25 with Business & Economics categories.


The best-selling author of Simpler offers an argument for protecting people from their own mistakes.

Nudge


Author : Richard H. Thaler
language : de
Publisher:
Release Date : 2011-01



Download Nudge written by Richard H. Thaler and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-01 with Choice (Psychology) categories.


Nudge - so heißt die Formel, mit der man andere dazu bewegt, die richtigen Entscheidungen zu treffen. Denn Menschen verhalten sich von Natur aus nicht rational. Nur mit einer Portion List können sie dazu gebracht werden, vernünftig zu handeln. Aber wie schafft man das, ohne sie zu bevormunden? Wie erreicht man zum Beispiel, dass sie sich um ihre Altervorsorge kümmern, umweltbewusst leben oder sich gesund ernähren? Darauf gibt Nudge die Antwort.

Nudge Improving Decisions About Health Wealth And Happiness


Author : Mark Egan
language : en
Publisher: CRC Press
Release Date : 2017-07-05



Download Nudge Improving Decisions About Health Wealth And Happiness written by Mark Egan and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-07-05 with Psychology categories.


When it was published in 2008, Richard Thaler and Cass Sunstein’s Nudge: Improving Decisions about Health, Wealth, and Happiness quickly became one of the most influential books in modern economics and politics. Within a short time, it had inspired whole government departments in the US and UK, and others as far afield as Singapore. One of the keys to Nudge’s success is Thaler and Sunstein’s ability to create a detailed and persuasive case for their take on economic decision-making. Nudge is not a book packed with original findings or data; instead it is a careful and systematic synthesis of decades of research into behavioral economics. The discipline challenges much conventional economic thought – which works on the basis that, overall, humans make rational decisions – by focusing instead on the ‘irrational’ cognitive biases that affect our decision making. These seemingly in-built biases mean that certain kinds of economic decision-making are predictably irrational. Thaler and Sunstein prove themselves experts at creating persuasive arguments and dealing effectively with counter-arguments. They conclude that if governments understand these cognitive biases, they can ‘nudge’ us into making better decisions for ourselves. Entertaining as well as smart, Nudge shows the full range of reasoning skills that go into making a persuasive argument.

Nudge


Author : Leonard Sweet
language : en
Publisher: David C Cook
Release Date : 2010-08-01



Download Nudge written by Leonard Sweet and has been published by David C Cook this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-08-01 with Religion categories.


Evangelism is about reaching out to others. Really? You think? Brace yourself. In Nudge, author Leonard Sweet sets out to revolutionize our understanding of evangelism. He defines evangelism as “nudge” – awakening each other to the God who is already there. Sweet’s revolution promises to affect your encounters with others, as well as shaking the very roots of your own faith. So brace yourself.

Monty Python And Philosophy


Author : Gary L. Hardcastle
language : en
Publisher: ReadHowYouWant.com
Release Date : 2010-08-24



Download Monty Python And Philosophy written by Gary L. Hardcastle and has been published by ReadHowYouWant.com this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-08-24 with Large print books categories.


Humour.